Professor Frank Furedi, a respected UK-based sociologist, author and media commentator discusses leadership from a sociological point of view. In this insightful and sometimes humorous lecture Professor Furedi examines how leadership has become commodified and professionalised — now available for sale in hard cover rather than being a personal trait hard-won through experience and responsibility. He also looks at the ramifications for freedom when management is by procedures manual rather than personal risk-taking and judgement.